In large bowl, combine mix, white sugar and shortening.
Using dough hooks or pastry blender, cut in shortening until mixture resembles coarse crumbs.
Add eggs and milk. Mix well for 2 to 3 minutes using dough hooks for easy mixing.
On floured surface, knead dough lightly until no longer sticky. Using rolling pin, roll to1/4 inchthickness. Spread a generous amount of softened butter over dough. Top butter with a layer of brown sugar and sprinkle with lots of cinnamon. Roll in jellyroll fashion and seal ends. Slice and bake on greased baking sheet.